The Agri-food Sector in Portugal is gradually emerging as one of the pillars of the Portuguese economy and has been crucial to this country’s growth strategy.
This sector relies on the creation of innovative products, based on highly technological production dynamics, which allowed Portugal to keep up with the changes in consumer habits, and gain the trust of consumers in Portuguese products and their image abroad.
In Portugal, the Agri-food Sector is the sector that has developed the most when compared to other sectors, therefore presenting an exponential growth opportunity for investors.
Despite Portuguese products being currently associated with an imaginary of healthy eating habits, there is still a lot to be done in responding to the consumer demands for healthier lifestyles options. This market requirement will undoubtedly be one of the major challenges facing the food industry in upcoming decades.
The scope of these challenges sets a serious framework for analysing the agri-food sector with a critical mind-set, as it displays not only strengths but also challenges that must be taken into account in order for the necessary measures to be successful and adapted to the current reality.
Plastic is present in over 50% of all food products, but thanks to its lightweight merely represent 15,2% of the total weight of packages on the market.
Plastic has enabled the Packing Industry to create new packages centred in innovative procedures and technologies, in such a way that this material, often, covers the product’s entire life cycle, being present since its development, preparation, packaging, transportation, storage, distribution and end consumption, as is often the case in the food industry.
The versatility of plastic packaging is multifaceted, as it is adaptable to any need and is constantly improved throughout the development of the products and for each of the consumer’s habits and needs, taking into consideration each owns unique lifestyle.
It is estimated that in developing countries, 50% of lost food products are linked to faults and constraints within the supply chain, specifically due to packaging limitations. In industrialized countries, a different scenario is visible and such losses are reduced up to 2%.